Mobile commerce is the future, and the future is here. Soon we will all be paying for things using our smartphones—from coffee at Starbucks to oil changes to designer jeans and yes, wine.
In the past #CabernetDay has offered wine lovers a chance to connect with winemakers and wineries using social media. This year they can take it a step further and actually buy a wine as they’re tasting it.
Wines.com has partnered with mobile payment provider, PressPay with a whole new mobile marketplace that automatically formats to your mobile device. Now if you taste a wine and fall in love with it, you don’t have to go find it. Now you can buy it in a few taps.
That’s the beauty of PressPay—tap the secure checkout button on a mobile device and it automatically fills in your address and payment info. The key is to download and set up the free payment app ahead of time rather than in the middle of a purchase. The PressPay checkout button will be appearing on thousands of mobile sites by the end of this year and you’ll already be ready.
If you’re at a Cabernet Day tasting, look for bottles with the wines.com QR code. If you like the wine, scan the code and buy it. Chances are it’s discounted for #CabernetDay.
Other wineries with mobile purchasing capability to check out on your mobile device: