On September 1, 2011 wine lovers around the world will converge online to celebrate the Cabernet grape. No matter what social media site wine lovers are on they can share anything related to Cabernet and as long as it has the #CabernetDay hash tag it’ll be searchable. Last year’s Cabernet was one of the first events of its kind and demonstrated the power of collaboration in social media.
During last’s year’s Cab day there were close to 9,000 tweets and 4,500 Facebook posts generated by approximately 3,000 people in 6 countries. Here’s a post that came out of that event talking about how to participate in virtual tastings.
Here’s the way it works:
Post photos on Flickr. Post videos on YouTube. Post Tweets on Twitter. Share photos on Instagram. Check in on Foursquare. Share anything on Facebook… You get the idea. There are literally thousands of social media sites. You can post anything on any site, just make sure to include the #CabernetDay hash tag to make your posts searchable.
Social media, like traditional media, works best when there’s a large reach. With traditional media (ie. magazines, television, billboards) they control the message. They have the eyeballs and can push a message out to a large audience. With social media, many wineries have a smaller reach but when pooled together all those Twitter followings and all those Facebook pages can make up a large collective reach. The little brands who wouldn’t normally have access to a large audience have an opportunity to get some skin in the game and leverage the collective audience.
For wine lovers who are just there to drink good wine, it’s just plain fun. Who doesn’t like to share good wine with friends? Wine+food might be the most inherently social interaction there is so it stands to reason wine and social media go hand in hand. Events like #CabernetDay embody the spirit of socialization. It’s like setting a giant dining room table and inviting thousands of wine lovers to pull up a chair and join the conversation.
Here’s HOW your participate:
1. Pick out the wines you want to enjoy on #CabernetDay. Some of the wineries below are cooking up special offers you can access by clicking their links.
2. Whether you’re at home, out at a restaurant or decide to visit one of the headquarters (HQs) you can post your memories online for others to see.
3. Track what other people are sharing by using Twitter Search, Kurrently, TwitterFall or a tool of your choice.
If you love wine, especially Cabernet Sauvignon or Cabernet Franc click here: