Rick Bakas
Web-designer, developer
2 open slots
for December
I build 0→1 marketing engines for RWA & DeFi.
An exited founder and ex-NIKE marketer, I'm the Fractional CMO you can't afford full-time—but can't afford to live without.
Located in Oregon USA, available worldwide.
Rick Bakas
Web-designer, developer
2 open slots for December
I build 0→1 marketing engines for RWA & DeFi.
An exited founder and ex-NIKE marketer, I'm the Fractional CMO you can't afford full-time—but can't afford to live without.
Located in Oregon USA, available worldwide.
Proudly worked with:
Proudly worked with:
RWA is a $16T wave. Most protocols are led by brilliant engineers who lack a GTM playbook.
The RWA ecosystem is being built by the smartest technical minds in the world. But a brilliant product isn’t enough. Without a strategic pipeline for partners, funds, and users, even the best tech will fail to get adoption. That’s the gap I fill.
Praxis
An all-in-one, easy-to-edit template for creatives.
Praxis
An all-in-one, easy-to-edit template for creatives.
Webstack
An all-in-one, easy-to-edit solution for creatives.
Webstack
An all-in-one, easy-to-edit solution for creatives.
LYNIQ
Website template for design agencies.
LYNIQ
Website template for design agencies.
Captured
An all-in-one, easy-to-edit template for photographers.
Captured
An all-in-one, easy-to-edit template for photographers.
The Fractional CMO: C-Suite Strategy, On-Demand
Don’t hire a junior marketer and hope for the best. Hire a seasoned operator for a fraction of the cost to build your entire GTM strategy. I’m not a consultant who delivers a slide deck—I’m a hands-on builder who creates the system and runs the plays.
0→1 GTM Playbook
This is our core offer. We'll build your entire go-to-market strategy from a blank page—defining your ICP (Ideal Customer Profile), crafting your core message, and mapping out the 90-day launch plan.
0→1 GTM Playbook
Brand Narrative & Positioning
A great product isn't enough. We'll leverage my NIKE-honed brand DNA to craft a compelling story that cuts through the noise, builds a loyal community, and makes you the obvious choice in your category.
Demand Gen & Pipeline Architecture
This is where we build the engine. I'll architect the automated, on-chain, and content-driven pipeline (using tools like Hex, Zapier, and your CRM) to attract, nurture, and deliver qualified leads.
RWA Thought Leadership Engine
Your expertise is your best marketing. I'll leverage my deep RWA focus (Crypto Strategy Group) to turn your founder insights into a content engine (reports, threads, articles) that builds authority and trust.
Fractional Leadership & Team Building
I'm not just a consultant who delivers a deck and disappears. I'm your interim marketing leader. I'll manage your junior team, hire the right freelancers, and own the results, giving you C-suite leadership for a fraction of the cost.
0→1 GTM Playbook
0→2 GTM Playbook
0→1 GTM Playbook
This is our core offer. We'll build your entire go-to-market strategy from a blank page—defining your ICP (Ideal Customer Profile), crafting your core message, and mapping out the 90-day launch plan.
0→1 GTM Playbook
Brand Narrative & Positioning
A great product isn't enough. We'll leverage my NIKE-honed brand DNA to craft a compelling story that cuts through the noise, builds a loyal community, and makes you the obvious choice in your category.
Demand Gen & Pipeline Architecture
This is where we build the engine. I'll architect the automated, on-chain, and content-driven pipeline (using tools like Hex, Zapier, and your CRM) to attract, nurture, and deliver qualified leads.
RWA Thought Leadership Engine
Your expertise is your best marketing. I'll leverage my deep RWA focus (Crypto Strategy Group) to turn your founder insights into a content engine (reports, threads, articles) that builds authority and trust.
Fractional Leadership & Team Building
I'm not just a consultant who delivers a deck and disappears. I'm your interim marketing leader. I'll manage your junior team, hire the right freelancers, and own the results, giving you C-suite leadership for a fraction of the cost.
0→1 GTM Playbook
0→2 GTM Playbook
My 4-Step GTM Framework
A proven workflow that ensures seamless collaboration and outstanding results.
A proven process for building your 0→1 marketing engine.
We’ll discuss your goals and vision
01
Discovery call
We'll define your ICP, audit your stack, and deliver the 0→1 GTM Playbook.
01
GTM Blueprint
I'll architect the full-funnel demand gen and content pipeline to attract your ideal partners.
02
Build The Engine
I'll architect the full-funnel demand gen and content pipeline to attract your ideal partners.
02
Build The Engine
I'll run the plays, manage the team, and own the results as your interim marketing leader.
03
Fractional Leadership
I'll run the plays, manage the team, and own the results as your interim marketing leader.
03
Fractional Leadership
We'll use on-chain data and KPIs to optimize the funnel, expand into new verticals (like RWA), and scale what works.
04
Optimize & Scale
We'll use on-chain data and KPIs to optimize the funnel, expand into new verticals (like RWA), and scale what works.
04
Optimize & Scale
My toolkit,
your advantage
See how I leverage a modern, data-driven stack to build and scale your GTM engine.
HUBSPOT
The all-in-one CRM for managing the partner pipeline.
HUBSPOT
The all-in-one CRM for managing the partner pipeline.
Nansen
On-chain intelligence for tracking and identifying high-value leads.
Nansen
On-chain intelligence for tracking and identifying high-value leads.
Amplitude
Best-in-class product analytics to understand user behavior.
Amplitude
Best-in-class product analytics to understand user behavior.
Spindl
The Web3 attribution engine.
Spindl
The Web3 attribution engine.
2025
2025
2024
2023
2022
2021
2020
Why Me? I’m a Hybrid Operator.
I’m not just a marketer. I’m an exited founder who knows the 0→2 chaos. I’m a crypto-native who shipped on Solana in 2021, not a tourist. And I’m a brand-builder (ex-NIKE) who knows how to tell a world-class story.
Exited Founder
I’ve been in the arena. I know how to build a company, not just a campaign.
Exited Founder
I’ve been in the arena. I know how to build a company, not just a campaign.
Crypto-Native
I shipped a tokenized DeFi project on Solana in 2021. I've survived a bear market.
Crypto-Native
I shipped a tokenized DeFi project on Solana in 2021. I've survived a bear market.
NIKE Brand DNA
I learned from the best. I bring a designer's eye and world-class polish to everything I do.
NIKE Brand DNA
I learned from the best. I bring a designer's eye and world-class polish to everything I do.
CMO
KYOTO Climate L1 blockchain
CMO
KYOTO Climate L1 blockchain
FAQ
What services do you offer?
I specialize in UX/UI design, web development, and branding for individuals and businesses.
How long does it take to complete a project?
Project timelines depend on the complexity, but most are finished within 2–4 weeks, allowing time for feedback and revisions.
Can I request additional revisions?
Yes, you can request extra revisions after the initial ones included in the package, though additional fees may apply.
What tools do you use for design?
I primarily work with Figma for design and Framer for prototyping, ensuring modern and responsive results.
Is coding required to manage the designs you create?
No coding is needed; my designs are fully no-code, making them easy for anyone to update and maintain.
What services do you offer?
I specialize in UX/UI design, web development, and branding for individuals and businesses.
How long does it take to complete a project?
Project timelines depend on the complexity, but most are finished within 2–4 weeks, allowing time for feedback and revisions.
Can I request additional revisions?
Yes, you can request extra revisions after the initial ones included in the package, though additional fees may apply.
What tools do you use for design?
I primarily work with Figma for design and Framer for prototyping, ensuring modern and responsive results.
Is coding required to manage the designs you create?
No coding is needed; my designs are fully no-code, making them easy for anyone to update and maintain.
Your success
is my goal
I’ve worked with 55 clients to build impactful websites that drive results.
Journal
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Stop guessing. Let's build.
Ready to build a real GTM engine? Let's talk.
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We'll define your ICP, audit your stack, and deliver the 0→2 GTM Playbook.
I'll architect the full-funnel demand gen and content pipeline to attract your ideal partners.
Fractional Leadership
I'll run the plays, manage the team, and own the results as your interim marketing leader.
100%
100%
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coach@cryptostrategygroup.com