Thursday September 2nd is #Cabernet day on social media sites around the globe. A popular question I keep getting is “how do I be a part of it?” Here’s a few quick tidbits to give you the how and why of #Cabernet day:
1. Use the #Cabernet Hash Tag in Your Posts:
Post tweets, videos, Facebook posts, blog posts and check-ins including the “#Cabernet” hash tag on sites like Twitter, Facebook, Flickr, YouTube, Foursquare, Gowalla and others. This is one half of the conversation. You want to send out messages about Cabernet. For wineries, this can be content about your vineyard, winemaker, terroir, recipes, etc.. For wine drinkers, this can be what you’re tasting or who you’re tasting it with.
2. Search the #Cabernet Hash Tag:
If sending posts with “#Cabernet” is the first half of the online conversation, tracking the hash tag is the other half. It’s all about talking and listening, but using social tools to do it. On Twitter you can use Tweetdeck, Twitter Search, Google, Twitterfall, Radian6, JIVE, etc to see what people are saying.
Like Brian Solis says, Engage! You have hundreds, maybe thousands of people talking about Cabernet. Find people you want to connect with and engage with them. “Like” Facebook posts, RT tweets, share or reply to other people’s postings.
You have a captive audience all tuned in to the same thing. It’s an opportunity to form new connections online.
Why would you want to do this? A large, captive audience will be talking about the same thing at the same time. Technology allows us to find and connect with people we want to keep connected with going forward.